Partnership For The Outback Bringing two brands together to tell the next chapter for Outback Western Australia.

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In 2020 I helped PEW Charitable Trusts as they worked with their partner organisations to merge two existing campaign brands into a new campaign story. The Create Ranger Parks campaign was merging with the Modern Outback campaign to tell a more cohesive story of the challenges facing the Western Australian Outback and the solutions that are urgently needed.

As part of this merger, a new website needed to be developed that could tell the story for this next chapter of the campaign, while still remaining true to the history of the campaign and maintaining continuity for stakeholders both internal and external.

I worked with the Outback WA communications team to guide this project. I worked with stakeholders across the two campaign teams to ensure that the new website delivered on the needs of internal stakeholders while communicating a cohesive new story for the new campaign.

I developed the structure of the new website, oversaw the production of copy and worked closely with website developers to deliver the new website.